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Waypoint

Project: Website design

Client: Waypoint Capital

Role: Designer

Date: March 2016

For a private equity firm, a website is less a marketing tool and more a statement of intent. It needs to project credibility without saying too much. The brief called for a clean, business-focused design built around lighthouse imagery.

Working solo across multiple iterations over a month, I designed a 12-page site using full-bleed photography, parallax effects, and semi-transparent content blocks to create visual depth without sacrificing clarity. The lighthouse motif ran consistently throughout, giving the site a strong, recognisable identity.

Results: A distinctive, considered online presence that communicated Waypoint's track record, history, and partnerships with the quiet confidence a firm of this nature demands.